Wu Jie, Professor of Digital Media at Tongji University, Shanghai
The years during which Jürg Neuenschwander spent most of his time in China were the years after the Olympic Games, which marked a turning point in China’s relationship with the West. It was no longer a case of simply importing technology, but about collaborating. And it was no longer a case of out-and-out shanzhai – i.e. copying – but about optimizing functionalities. It was also no longer a time of Chinese brands being bought up, but of independent Chinese brands beginning to establish themselves. These are precisely the changes that Neuenschwander captures in his latest documentary, The Chinese Recipe – Bold and Smart.